4. How did you use media technologiesin the construction, research, planning and evaluation stages?

At first, we wanted to do a sad love song, It was called 'true' by the artist brandy. http://www.youtube.com/watch?v=lOTvY_gjG_s

We thought this would be an easy song do choose but then realised we wanted more of a challenge so started looking for upbeat songs to choose, we thought of hilary duff 'with love' http://www.youtube.com/watch?v=jwXxUTGNe2U

then went on to Lady Gaga - 'Fashion' as we liked the song and the fact it hadn't had a video released for the track originally so we chose this song as we could use out imagination more to create a video with out personal stamp on it.

For our research we used the internet to look at and study magazine adverts and CD covers and also Lady Gaga music videos, and other upbeat pop videos, such as: Britney Spears – ‘Piece of me’ and Madonnas – ‘Vogue’ as we decided to take a Fashion approach as the song we chose to do is called Lady Gaga – ‘Fashion’ therefore, a fashion theme seemed most appropriate. We looked at other upbeat videos and CD covers and Magazine adverts in the hope it would look realistic and professional. Our music video was the first video to the song ‘Fashion’ this was a bonus aswell as a negative, As we had no video to get ideas from but we then had no video for it to be compared to, making it more exciting to do. For our print-based work, We tried follow media conventions to keep it looking accurate and professional and to make our CD cover look realistic I researched Gaga’s pictures and CD covers to have an idea of what we needed to do to make our CD cover look good. We used a handheld video camera to film our music video as it was handy as we filmed in different locations e.g shopping mall, inside shops etc. We also used studio lighting as they made our shot look more realistic as it reinforced the professionalism is out work, as most music videos use studio lighting, we decided to use the studio lighting for the Lady Gaga the audience know and love which is the outrageous outfits and crazy poses and the natural lighting on the street locations as this was the ‘natural’ Gaga in everyday clothing. This was to show a contrast between the two Gaga’s and to emphasis the two personalities which gaga has (normal Gaga and stage Gaga). We used the mese en scene in our music video as glamourous and extravagant as this is what people expect from Lady Gaga so we incorporated pearls, lace masks into the studio shots we used to reinforce the theme and to make our video more realistic.