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We chose ‘Lady gaga fashion’ due to us thinking it was a good song choice for us to use and because it was fun and interesting. Lady Gaga inspired our music video because of her creativity which allowed us to be more creative and original with our video and having fun with it. We also used our AS knowledge she uses things we already know about for example mise en scene and in it has costumes and props. She has alot of costumes some are weird some a plain. Also because she is becoming a famous artist due to her getting three awards this year also. Because she appeals to all audiences and media is about everybody. And due to her being up beat and pop and we liked this sort of music. It is like pop videos as it has lots of costumes and props to give it fun exciting feel. Also because of the fast cuts we used and these are usely in pop videos. And we used humor when she put the clothes against her in the shops and started cat walking this was funny, as normally in shops you would not do this.

We did something new by using a song that she has not been brought out yet so it looks more like ours. Also we looked at things like Mise en scene by having different locations and settings. We filmed in college in the studio to make it real like similar music videos and on the college grounds. However, we also filmed on location in Manchester. This is different to a conventional Lady Gaga video because she always films in a studio. In Manchester, we filmed inside shops and around the town this was particularly important due to the fact that we had the song ‘Fashion’ for our music video. And music videos have different locations. Also we used different props to develop music videos and costumes we used balloons an umbrella a mask and a wig. This was because lady gaga is an eccentric person and has a lot of different props also the wig due lady gaga having blonde hair. Costumes we used a black dress a grey coat shoes this. Because lady gaga has an array of different outfits in her videos also she wears black and white so we used black and white. Also the fact its about fashion due to having fashion in the song. Also we used Madonna vogue and it’s similar to her video due things like it being black and white just male dancers etc. Also we used different lighting techniques in our video for example we used studio lighting to make our star look more striking. We had lip-syncing this was because this common technique in music video. Also we used an array of camera shots: for example a tracking shot when she is walking to the shops. A close up when she is in the light it gives reference to like when celebrities are in the spotlight also gives her a god like image.