The idea behind the dresscodes was the shots we used on location would be Gaga in disguise in shades and a coat and her identity kept secret in contrast to the Gaga parts that we filmed in the studio as they were the Gaga everyone knows and loved. As she is more outrageous and imaginative with the costumes, such as the pearls and lace masks etc.
This mese en scene helped us distinguish the stage Gaga from the disguised Gaga which we wanted to do because if Gaga went shopping in the outrageous things she tends to wear there would be a huge audience following her and peoples heads turning. We did this to create realism in our music video.
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